Accelerate Your Podcast’s Growth With A Social Media Strategy

 

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Social media is a powerful marketing tool. It opens doors to gaining personal connections with your podcast subscribers. To benefit the most, develop a strategy that will increase your reach and save yourself time.

When email and Facebook are inaccessible, 45% of users feel “worried or uncomfortable.” Social media is rapidly playing a larger part in our lives and work environments. Our connected lifestyles produce a social shift in how we interact with our family, friends, and coworkers.

Smartphone penetration is making social media soar with affordable prices and faster wireless networks. With nearly 7.2 billion people on the planet, 1.7 billion people have active social media accounts.

Each social media channel opens opportunities for podcasters to adapt to the behaviors of their listeners. Neal Schaffer, a recognized social media speaker, believes that effective social media must start by operating with a plan.

If you desire to accelerate your podcast’s growth, it’s time to build a strategy. Here are some techniques for four social media channels:
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Q&A on Podcasting with Lou Mongello

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Next week we’ll be heading towards the Podcast Movement, where we’ll have quite the busy schedule between being involved in various panels and live streaming thanks to our own Rob Greenlee.

Francesco Baschieri, Spreaker’s founder and CEO, will be presenting the session “Fear, Energy and Power of Live Audio Streaming“,  and Rob Greenlee is currently scheduled as moderator for the panel discussion “Podcasting: Present, Past and Future” as well as be participating in “Podcasts Advertising Standards“.

We’ll keep you informed on our every move, but in the meantime we had the chance to talk to another podcasting giant set to take the stage in Forth Worth.

Lou Mongello, with his more than 10 years of podcasting experience, brings us our second round of Q&As as we wait for the Podcast Movement to begin.
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Podcasting: Trends With Benefits

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Make no mistake, one of the biggest trends in both social and digital media right now is podcasting. Sure it’s been around for a decade now, but there is a rapidly growing mainstream audience that continues to embrace the ability to educate or entertain them in any location on almost any device.

Listeners are becoming more productive with their time and reaping the benefits as laborious tasks such as the commute, gym, housework or even a long flight can now be a perfect opportunity to learn more about any topic they can imagine.

As “new” media becomes the norm and audio information from an authentic voice can be enjoyed and even appearing in cars, there is no denying the appeal to podcast listeners. However, can this increasing trend offer any benefits to businesses and podcast producers? And how hard is it to get set up?
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Q&A on Podcasting with John Lee Dumas

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Podcast Movement is just around the corner and we’re thrilled to be there among the podcasting giants.

Before we head out to the world’s largest podcasting conference, we’ve asked some podcasting rock stars to a answer a few of our questions. You’ll be seeing these guys there, too, taking the stage at the industry’s most anticipated event.

John Lee Dumas is the first expert to kindly reply to my questions, and he’s given us his dos and don’ts on podcasting.

A few words that best describe who you are.

I am the host of EntrepreneurOnFire, a daily podcast interviewing today’s most inspiring and successful Entrepreneurs. EntrepreneurOnFire has been awarded best of iTunes and generates over 1 Million unique listens and over $250,000 in revenue per month.

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Why You Need To Be Ready For the Podcasting Revolution

Serial famously became the fastest podcast to reach five million downloads towards the end of last year. Anyone that still has doubts about the surge in popularity of audio on demand, only need to look at President Obama arriving at Marc Maron’s garage a few weeks ago to record an interview on his WTF Podcast.

2015 will be the defining moment when even the President of the United States realised how the media landscape has changed. Only five years ago everyone was reading physical magazines and newspapers, but as this industry spirals into decline, readers are now moving away from the traditional media sources.

The modern, sophisticated audience is replacing old media with experts that they can relate to in niche areas that interest them that are armed with an authentic voice. Although people may have struggled with the concept in the past, the digital age has paved the way as society soaks up on-demand content on Kindle, Steam, Netflix, Spotify and the ubiquitous App Stores without even thinking.

There is an awareness that podcasting is to radio as blogging is to newspapers. Could this mean that the future of media is not owned by Citizen Kane-like characters but by everyday people leading the way in their field of expertise? Do you hop on the podcast bus or get left behind cursing yet another missed opportunity?

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The podcast revolution is well and truly underway, but what has kickstarted this ten-year-old concept back into life? Our changing habits and easier to use technology is giving listeners something much more valuable than money; it’s allowing them to be more productive with their time.
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Podcasting for Bloggers: How to Get Into the Game

Podcasting is a valuable asset to bloggers. It offers the opportunity to grow your audience and expand your influence. However, podcasting is more than just the latest trend.

In 2013, Apple’s podcast subscriptions through iTunes reached 1 billion. RawVoice, a podcast analytics company, noted that the number of unique monthly podcast listeners tripled to 75 million from 25 million in five years.

NPR veteran Alex Blumberg, the former host of “This American Life” and “Planet Money” raised $1.6 million for his podcast venture “Gimlet Media.”

From print ads to Facebook, entrepreneurs desire a way to reach more people. Podcasting is another option to accomplish that goal.

Podcast listeners are fanatics. They love new content that will distract them from a long work commute or an airport layover.

Listen live or catch the recording. Podcasting has created a culture of on-demand information that gives the listener the option to choose.

Moreover, as a podcaster, you possess the control. You’re not limited to a particular topic or time limit. You can decide what works best for you and your audience.
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What’s going on with Spreaker’s listeners?

Last November we published an infographic with the aim of helping you understand your Spreaker audience and better engage with your listeners, plus give you the upper hand with new data that can be used to monetize your content.

After 6 months we want to give you an update on who’s listening to your content on Spreaker.

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